The recipe calls for cinnamon chips that they sell off their website. But it's about $6 plus shipping. So I did some searching and found out that Hershey's makes cinnamon chips. The Hershey site can tell you where to find them near you. In my case, Albertson's had them for $2.50 on sale. The strange thing is that cinnamon is not listed on the ingredients list, but has "natural and artificial flavors". How can you make cinnamon chips without cinnamon? But it was bettter than spending $10 to buy King Arthur chips, and not liking the recipe, so I bought the Hershey chips instead.
This bread was very good. Kinda tastes like a cinnamon roll in a bread, but denser. The cinnamon chips has a similar texture to chocolate chips, so there's some bite to it. The chips looks like they melted a little, and it looks different than the King Arthur kind. I think I'll try their chips the next time I order something from them.
The hardest part is waiting for it to COMPLETELY cool, which the recipe highly recommends for better slicing. We couldn't wait, so we dove into one. Good thing I made two loaves!